Brooklyn Bridge Approach
Digital
20ft x 60ft
New York, NY
$14
509K
1 week
About this placement
Massive digital display seen by thousands of commuters daily.
How we estimate impressions
FHWA Audited509K impressions / week
FHWA AADT (144,238 vehicles/day, Other Freeway / Expressway, counted 2022) × 7 days × 0.5 awareness = 505K
- ×0.96 (-4%)
Local climate
Typical-year weather pattern at this location (NOAA)
- ×1.05 (+5%)
Walkable tract
20% of nearby commuters walk — adds pedestrian eyeballs
Calculator adapts to each listing: vehicular placements lean on FHWA traffic counts; transit / dwell formats use Census daytime population. Per-listing climate and walkability multipliers refine the number. Actual delivery varies by time of day, season, and campaign.
Audience signals
What's an audience signal?
Federal, civic, and venue data sources powering the impression estimate.
Area demographics
Census + LEHDWhat is a census tract?
Who lives and works in the area around this placement.
Workplace density
137,278 /sq mi
14,354 jobs in tract
Residential density
74,377 /sq mi
Residents per square mile
Median household income
$123,750
Per year
Primary commute
Transit
44% of workers
Age distribution
- 18–3422.2%
- 35–5428.5%
- 55+31.7%
Residential metrics + commute breakdown from US Census ACS5 for the surrounding tract. Workplace density from Census LEHD LODES (2022 release) — total daytime jobs in the same tract divided by land area. Commercial districts show high workplace + low residential density; bedroom neighborhoods show the inverse.
Location
Availability
Live from the owner's inventory system. Pick an open range on the booking sidebar.
Creative studio
Try out the AI brief tailored to this exact placement before you commit to booking.
Creative studio
AI creative director tailored to this exact placement. Get a headline, palette, and design direction in seconds — no commitment to book yet.
Describe your campaign above, then hit Generate. We’ll write you a tailored brief specific to this format and location.
$14 CPM · 509K est. impressions/wk
Owner reviews and approves every booking. You're not charged until they accept.
How approval works
- 1.Send the request with your dates, a quick note, and your creative if you have it ready.
- 2.Owner reviews and replies within 72 hours.
- 3.Once approved, your booking is confirmed and the dates are locked in.
